Wednesday, April 29, 2009

Conceptual Ad Campaign


Logo (above) and Ad designed for Woman's Day Magazine
Pitas' Packaging

Door Hanger with Coupon
Web Ad with Fly-Out
The scope of this project was to develop a competitor company for one assigned by the instructor (Subway), and to create an ad campaign for this company. This included the initial concept and strategy paper for the company, as well as the logo, full-page magazine ad, packaging, collateral piece, web ad and radio spot.

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